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23 March 2020

Mum's the word.

by Andrew MacGregor


Not On The High Street: “Mother's Day” - 90s

To say that Motherís Day 2020 was unusual would be a wild understatement. Countless afternoon teas and family get-togethers were scrubbed by the threat of Covid-19, only for technology and improvisation to save the day.

Such unprecedented times make this Not On The High Street commercial all the more affecting, as director Andrea Kapos gathers sons and daughters on a sofa to describe what makes their mums tick. Youíd be surprised how many flunk the date of birth test.

The overall result, however, is a warm and well-cast reminder of the brandís personalised mantra. More crucially, itís a welcome slice of normality as the concept of family life changes on a daily basis.


Director: Andrea Kapos ♀ Ⓟ Ⓦ (Dark Energy Ⓟ Ⓦ)
Director's Agent: Dark Energy Ⓟ Ⓦ
Costume Design: Natalie Wilkins
Make-Up: Fiona Fellows / Corinne Robinson
Casting: Kharmel Cochrane

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