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29 July 2019

Surf's up.

by Jason Stone


Nissan Leaf: “Surfer” - 30s

The representation of an electric car as being like a self powering surfboard through an urban canal is one which will certainly make sense to anyone who has ever stepped unwisely into the street without glancing over their shoulder to see if a Nissan Leaf is sliding down it towards them.

And, although it occupies a relatively small amount of screen time in this commercial, it's a striking piece of imagery which subtly conveys the idea that this is a more environmentally friendly vehicle than mostů which it is, in fairness.


David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.