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8 February 2019

Against All Odds

by Syd Briscoe

Nike: “Stop at Nothing” - 73s

Nike's latest commercial focuses on diversity - and this time it really puts its money where its mouth is. The attention-grabbing film stars Paralympic fencing champion Bebe Vio, and continues the defiant tone struck by previous films starring Colin Kaepernik, backing up the ethos with director Georgia Hudson at the helm.

We've seen all-female casts before, and even all-female sports ads, but it's Hudson's visual choices which set this film apart. The action has a visceral heft, while Vio's scarred face takes centre stage as a symbol of survival - defying even the most deadly odds. Raw, vibrant work sure to inspire even the most entrenched couch potato.

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
ECD: Tony Davidson / Iain Tait
Creative Director: Paddy Treacy / Mark Shanley
Creative: Mico Toledo / Juan Sevilla / Tomas Coleman
Account Team: Ryan Fisher / Clare Pickens / Amber Martin / Holly Baker-Cliff / Matt Whiteside
Senior Planner: Paula Bloodworth
Agency Producer: Tom Dean
Ass't Prod (Agency): Jasper Ford
Film Production: Park Pictures Ⓟ Ⓦ
Director: Georgia Hudson ♀ Ⓟ Ⓦ
Producer: Annabel Ridley
Executive Producer: Stephen Brierley / Sophie Hubble
Cinematographer: Albert Salas
Production Designer: Francesca Di Mottola
Editor: Paul O'Reilly Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Chris Aliano @ Time Based Arts Ⓟ Ⓦ
VFX Shoot S'visor: Michael Skrgatic
Colourist: Simone Grattarola
Flame: Leo Weston / Stephen Grasso / Adam Paterson / Luke Todd
Nuke: Linda Cieniawska / Matt Shires / Will Robinson / Bernardo Varela
3D VFX: Ben Cantor / Tom Hall / Nick Smalley / Walter How / James Spillman / Zoč Soittaux
Sound Designer: Sam Ashwell Ⓦ / Jake Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervisor: John Connon @ Mr Pape Ⓟ Ⓦ

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