DAVID reviews

29 November 2017

Nike: Is that the best you've got?

by Andrew MacGregor


Nike: “Shanghai Fast” - 90s

There's fast, and then there's Shanghai fast. That's the conceit behind this fetching Nike commercial. A woman seems content with her daily run. However, derision from the shadows draws her into a citywide sprint… and the stopwatch is ticking.

Drawing from a neon colour palette, Stink’s Nicolas Winding Refn and DP Adolpho Veloso render Shanghai a sweaty blur. Meanwhile, Cliff Martinez's propulsive score delivers solid BPMs. Fast and fluorescent work.


Film Production: Stink (Shanghai)
Director: Nicolas Winding Refn (repped in the UK by Stink Ⓦ)
Executive Producer: Brenda Tham
Cinematography: Adolpho Veloso
Composer: Cliff Martinez
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