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20 September 2019

What do people know?

by Andrew MacGregor


Nike: “Dream Crazier: Tennis” - 60s

Nike's latest addition to their 'Dream Crazier' strand focuses on tennis players Caroline Garcia, Simona Halep, Madison Keys, and Elina Svitlona as they each describe how to cope with cynics and haters. As director Stefan Hunt's film shows, it can be done with a light touch.

The international quartet are well cast, as they challenge preconceptions about size, character, and "ladylike" behaviour on the tennis court. Despite the high stakes, there is still room for the odd trick shot or wink to camera.

Such moments are playfully enhanced by hand-drawn animation, including Keys's run-in with a pesky fly. Rather than detract from the players' statements, these moments ensure a winning blend of the bold and the light-hearted.


Director's Agent: OB Management Ⓟ Ⓦ
Cinematographer: Paul Theodoroff

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