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4 July 2019

Smart Oasis

by Syd Briscoe

New Zealand Transport Agency: “Distractions” - 71s

The New Zealand Transport Agency flips the script on distracted driving in this smartly constructed commercial. The film explores the myriad ways we're glued to our smartphones every day - whether it's small things like the screen being the first thing we see when we turn off our alarm in the morning, to friendly hang-outs becoming more like mutual internet sessions.

Director Jakob Marky has the tone spot on here, as the background noise of modern life swells into a cacophony without - as so many ads in a similar vein do - putting the blame on the phone user. This campaign frames driving as an opportunity to escape the digital clutter, and its message comes across all the more effectively for it.

Film Production: Sweetshop Ⓟ Ⓦ
Director: Jakob Marky Ⓟ Ⓦ
Producer: Larisa Tiffin
Managing Director: Fiona King
Executive Producer: Ben Dailey

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