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16 January 2019

This Is My Truth, Tell Me Yours

by Alice May

New York Times: “The Truth Is Worth It: Resolve” - 2 mins

This excellent ad for the New York Times follows in the footsteps of previous films, including the hard-hitting Rigour, but its length enables us to appreciate in full the sheer effort that goes into producing a story.

It focuses on the ethnic cleansing of the Rohingya. A journalist who manages to get into Myanmar is closely chaperoned and fed the government's line, but manages to hear the truth through their ingenuity and perseverance.

The use of the supers are everything. Spare and economic, they demonstrate exactly how the articles come about... and evoke the danger that accompanies them. An affecting reminder of journalistic integrity in a world of 'fake news'.

Creative: Jackie Moran ♀
Film Production: Furlined Ⓟ Ⓦ
Director: Daniel Lindsay / T J Martin
Executive Producer: David Thorne
Editing: Final Cut (New York)
Sound Design: Wave Ⓟ Ⓦ
Music Supervisor: Mike Ladman
Composer: Saunder Jurriaans

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