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19 March 2019

Open for business.

by Andrew MacGregor


Nationwide: “High Street Romance” - 60s

As banks continue to vacate the high street en masse, Nationwide announce their commitment to bricks and mortar branches via the medium of - you guessed it - poetry. This 60" ad features Brummie poet Hannah Swingler as she charts a budding after-school romance - one set against a backdrop of shop shutters and chip shops.

Her comforting verse chimes with growing uncertainty over UK high streets, as more locations lock their doors for good. The advertised building society, however, promise to keep all existing branches open for at least two more years, which should please the ears of those who prefer to do business face-to-face.


Creative Agency: VCCP Ⓟ Ⓦ
ECD: Jim Thornton
Associate CD: Daniel Glover-James / Elias Torres
Account Director: Myles Cryan
Account Manager: Ben Mallins
Business Team: Bridget Limbrey
Planner: Gethin James
Grade: Framestore Ⓟ Ⓦ
Sound Design: Wave Ⓟ Ⓦ

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