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12 January 2020

Modern Life is Rubbish

by Syd Briscoe

National Trust: “125 Years” - 75s

The National Trust celebrate their one-hundred-and-twenty-fifth year in existence with this compelling ode to stillness. Juxtaposing the brutal pace of modern life with the calmness of the natural world, it may surprise viewers that the accompanying text was written by the organisation's co-founder over a century ago. People, it seems, have always needed downtime.

Director Anthony Dickensonís film makes good use of sound, too, as bursts of car alarms, pounding music, and industrial noise are interspersed with the quiet sounds of nature. It's an effective reminder of why protecting such environments is so important, and the positive effect taking a step back from the noise can have on those from all walks of life.

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
ECD: Iain Tait / Tony Davidson
Creative Director: Flo Heiss
Creative: Derek Man Lui / Harry Ingrams
Account Director: Ollie Pym
Account Manager: Preety Mudhar
Strategy Director: Ben Armistead
Senior Planner: Sam Belt
Planner: Vincent Johnson
Agency Producer: Rose Fairley
Editor: Jack Williams @ The Assembly Rooms Ⓟ Ⓦ
Post Production: Jo Gutteridge @ Time Based Arts Ⓟ Ⓦ
Colourist: Lewis Crossfield @ Time Based Arts Ⓟ Ⓦ
Sound Designer: Joe Wilkinson @ String and Tins Ⓟ Ⓦ

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