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7 January 2019

Flavour Explosion

by Syd Briscoe

Nakd Bars: “Mind Blown” - 30s

Nakd Bars tout the 'mind blowing' properties of their snack in this quirky commercial, which kicks off the brand's first on-air ad campaign. A young man seeks medical attention for his girlfriend when she's struck by an unusual ailment, though he fails to heed the doctor's warning about the cause...

Silly and surreal with a lovely sense of humour, the film marks the brand's television debut with a, ahem, bang. Drawing attention to the bar's healthy credentials as well as providing a visually striking representation of its taste, it should entice viewers keen to sneak a snack into their New Year's resolution diets.

Cinematographer: Mark Nutkins
Post Production: MPC Ⓟ Ⓦ
Colourist: Philip Hambi

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