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23 January 2020

Age of the Overstatement

by Syd Briscoe


NHS: “Help Us Help You” - 30s

With an already-overstretched health service and a new plague looming on the horizon, this NHS ad encouraging people to visit their local pharmacist couldn't have been released at a more appropriate time. Director Will Clark ensures each mundane scenario reaches a melodramatic crescendo with relish, as minor sniffles and earaches are given the emergency treatment.

It's a neat way to remind the public that, while their minor health concerns may be vitally important to them, they're not necessarily worth a trip to A&E. Furthermore, it taps into that very British fear of overreacting in any given situation, adding another layer to this cautionary tale on steroids.


Creative Agency: M & C Saatchi Ⓟ Ⓦ
Deputy ECD: Mark Goodwin
Creative: Thom Farrall / Liam Campbell
Agency Producer: Andy Thackery
Creative Production: Jermaine Bossman
Film Production: Merman Ⓟ Ⓦ
Director: Will Clark Ⓟ Ⓦ
Producer: Clara Bennett
Production M'ger: Sam Linzell
Cinematographer: Luke Jacobs
Editor: Leo King Ⓦ (Stitch Ⓟ Ⓦ)
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Sound Designer: Neil Johnson Ⓦ @ 750MPH Ⓟ Ⓦ

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