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7 May 2020

You Canít Hold My Heart

by Syd Briscoe

Monsta X: “You Canít Hold My Heart” - 3 mins 01s

K-pop group Monsta X defy both gravity in this promo for latest single 'You Can't Hold My Heart'. The minimalist film focuses on members Shownu, Kihyun, Minhyuk, Hyungwon, Joohoney and I.M., depicting them in a mysterious red world as they float through the air or walk on the ceiling. At least, if there even is a ceiling.

While not as internationally popular as record-breaking genre mates BTS, this chilled-out sound and English lyrics are sure to entice more fans to the group. Director Romain Laurentís aesthetically assured promo is bound to help too, as the band's good looks and distinctive styles are placed front and centre.

Commissioner: Gina Harrell
Director: Romain Laurent Ⓟ Ⓦ (BOLD Ⓟ Ⓦ)

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