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9 January 2019

Born to be Wild

by Syd Briscoe

Mitsubishi: “Sanctuary” - 60s

This playful commercial for Mitsubishi depicts a refuge for an unusual variety of animal under threat: man. Directed by Sami Abusamra, the ad introduces the Overworked Human Sanctuary as it welcomes stressed-out teachers, chefs, accountants, and cashiers for some therapeutic R&R.

It's the small details which make the ad here, from the faux-documentary style to a park ranger luring a nervy accountant out of his habitat with a mobile phone. Quirky and engaging, it's a reminder to not get too frazzled as we fling ourselves headlong into another barmy year.

Film Production: Fresh Films
Director: Sami Abusamra
Producer: Amanda Lowitt
Production M'ger: Louise Jackson
Production Ass'nt: Jade Mullem
Post Production: Joe West @ Stone Dogs Ⓟ Ⓦ
VFX: Brian Carbin
Colourist: Kenny Gibb

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