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22 February 2020

Milk it for all it's worth.

by Syd Briscoe

Milka: “Goodness” - 60s

This charming animated commercial for Milka makes the most of the brand's commitment to carefully sourcing their ingredients. The chocolate label pride themselves on only using milk from small farms within the same one-hundred-kilometre radius in the Alps, and depict the area as a pastoral paradise here via meticulously executed stop motion.

Director Sam Southward’s animation has a storybook feel which is at once childlike and distinctly grown-up in its meticulous construction. Playing on the nostalgic fantasy of countryside past is a smart move for the longstanding brand, who typically manage to inject a good dose of wholesomeness into their campaigns (if you can stomach the sugar overload).

Film Production: Nexus Studios Ⓟ Ⓦ
Director: Sam Southward Ⓟ Ⓦ
Sound Designer: Jack Hallett @ Factory Ⓟ Ⓦ
Audio Producer: Lou Allen

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