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14 August 2019

Liquid motivation.

by Andrew MacGregor

Mikkeller: “Drinkers with a Running Problem” - 1 min 48s

One wouldn't normally associate craft beer with running, but Danish brewer Mikkeller think there's crossover appeal. This suitably restless piece of work from director Meeto introduces the Mikkeller Racing Club - a crew that places camaraderie and fun above speed and distance.

Sure enough, the commercial spends as much time depicting cans of beer as it does pounding pavements. It's a lovely bit of filming - with irreverent animation and the odd UFO adding further texture - though perhaps a tighter edit would give it even more impact.

Director: Meeto Ⓦ (Missing Link Films Ⓟ Ⓦ)
Cinematographer: Jonathan Grevsen

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