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2 March 2020

Whittle it be?

by Andrew MacGregor

Mercedes-Benz: “Online Showroom” - 40s

Choice, this nifty Mercedes-Benz film argues, isnít all itís cracked up to be; specifically when variety is presented in chaotic fashion. The marque have plenty of examples to draw upon here, whether itís ordering an Americano in a sea of turmeric lattes or finding a decent burger among less hearty fare. Naturally, the German brand are most concerned with car shopping.

Their solution is an Ďonline showroomí app, which allows consumers to sift through Mercedes-Benz stock on their phones. The brand may late to the digital party in some regard, but expressive visual effects and a zippy pace show they have confidence in their efforts. All being well, so should prospective car owners.

Creative Agency: Publicis Ⓟ Ⓦ
Regional CD: Andy Daley
Creative Director: Xabi Liceaga
Agency Producer: Hussain Patel
Film Production: Outsider Ⓟ Ⓦ
Director: Chris Balmond Ⓟ Ⓦ
Producer: Paul McPadden
Cinematographer: Jean-NoŽl Mustonen Ⓦ (Vision Ⓟ Ⓦ)
Editing: Final Cut Ⓟ Ⓦ
Post Production: Time Based Arts Ⓟ Ⓦ
Music: Just The One I've Been Lookin' For - Johnnie Taylor

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.