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11 March 2019

Pioneer Woman

by Syd Briscoe

Mercedes-Benz: “Bertha Benz” - 3 mins 55s

Mercedes-Benz tell the story of the first long-distance car ride in this attractively made film. Directed by Sebastian Strasser, the piece sees Bertha Benz (wife of co-founder Karl) drive her open-topped vehicle through the countryside, astonishing villagers who've never seen such a contraption before.

While the crowd's awestruck hostility is a little over-egged at points, it serves as an effective reminder that motorised vehicles were totally unthinkable only a few hundred years ago. The ad also offers an intriguing retelling of a little-known tale with huge cultural significance - and confirmation of the marque's place in automotive history.

Director: Sebastian Strasser Ⓟ Ⓦ (Stink Ⓟ Ⓦ)
Cinematographer: Justin Brown
Production Designer: Robin Brown
Costume Design: Bratsk

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