DAVID reviews

4 October 2017

Mentos: Sweet and greet.

by Andrew MacGregor


Mentos: “Hello” - 2 mins 21s

Anyone who’s dealt with the public will know the power of “hello” is shaky at best. Greetings met with indifference, obscenities, or utter disdain is enough to knock anyone off their stride. Mentos think there’s a better way to greet our fellow man.

This good-natured film sees a hotel doorman, a newspaper vendor, and a bowling alley attendant sweeten the deal with a fruit Mentos. Each sweet has a specific task labelled, ranging from fist bumps to street yoga - anything to keep spirits, er, “hi”.

Following 2015's child mentors film, Independent’s Matthew Pollock once again pulls the strings. His adult cast do a good job coaxing people out of their shells… if only for a brief moment.

There's a neat sense of self-awareness, too. At one point, the doorman remarks: “Let’s see how long we can make it before it gets awkward” - a sly nod to the perils associated with this kind of stunt. Fortunately, Pollock and co. pull it off.


Creative Agency: Bartle Bogle Hegarty Ⓦ
Creative Director: Shelley Smoler / Raphael Basckin
Creative: Callum Prior / Marc Rayson
Account Director: Jonny Price
Account Manager: Bella Bertolotti
Business Team: Julian Broadhead
Strategist: Tom Hargreaves
Strategy Director: Damien Le Castrec
TV Producer: Ben Honour
Ass't Prod (Agency): Billy Dupee
Film Production: Independent Ⓟ Ⓦ
Director: Matthew Pollock Ⓦ
Editor: Max Windows @ Stitch Ⓦ
Post Production: The Mill Ⓦ
Sound Design: String and Tins Ⓟ Ⓦ / String and Tins Ⓟ Ⓦ
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