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8 August 2019

Times of your life.

by Andrew MacGregor

McDonald's: “Timeless” - 30s

Retro production design and a helping of Glenn Medieros makes this a worthy companion piece to 'A History of Big Macs' from 2018. The burger in question is a Quarter Pounder with Cheese (or a Royale with Cheese, if you're French), and McDonald's are once again in a nostalgic mood about their menu.

Scored by Medieros's 'Nothing's Gonna Change My Love for You', the ad depicts one customer's love for the burger through thick and thin - or mullets and keffiyehs. The attention to period detail pays off, although there is potentially a risk of the brand overplaying the nostalgia card at this stage.

Creative Agency: Leo Burnett Ⓟ Ⓦ
Film Production: Moxie Pictures Ⓟ Ⓦ
Director: Ivan Bird Ⓟ Ⓦ
Editor: Rachael Spann ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ
Colourist: Yoomin Lee ♀ Ⓟ Ⓦ @ MPC Ⓟ Ⓦ
Music: Nothing's Gonna Change My Love for You - Glenn Medeiros

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