McDonald's: “Ralphie” - 60s
This German McDonald's ad suggests the notorious velociraptor has a bad rap, so to speak, and that a boy's real best friend is a bipedal carnivore with razor-sharp teeth. Oh, and a secret love of seesaws.
Like a U-rated version of ‘Jurassic Park', director Sune Sørensen's charming film trades gore for larks as a child explores the woods with his scaly new friend. Playing with your food, it turns out, has its merits.
Equally worthy of praise is the raptor itself, which is brought to life through a blend of CGI and animatronics. There's even a cheeky nod to the animal's famous run-in with a kitchen door - which should please viewers both young and old.
||Sune Sørensen Ⓟ Ⓦ (HunkyDory Ⓟ Ⓦ)
||Rasmus Heise Ⓦ (Vision Ⓟ Ⓦ)