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24 April 2019

The Customer is Always Odd

by Syd Briscoe

McDonald's: “Friends Wanted” - 30s

The importance of workplace friendships is hammered home in this amusing McDonald's commercial, which will prove relatable viewing for anyone who's survived a shift under the Golden Arches. When a young man finds himself perplexed by an unusual order, he calls in a second pair of eyes for reinforcements.

It's a likeable conceit, anchored by some lovely performances - including an incredulous colleague and a little girl jonesing for some ham. It makes the salient point that it's easier to share bizarre work anecdotes with friends if they were there to witness the weirdness - something McDonald's hope will encourage people to sign up in pairs.

Director: James Haworth Ⓟ Ⓦ (Sweetshop Ⓟ Ⓦ)
Cinematographer: Stuart Campbell

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