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16 September 2019

Eggcellent Origins

by Syd Briscoe


McDonald's: “Free Range” - 40s

The provenance of eggs takes centre stage in this amusing commercial for McDonald's breakfast food menu. A bloke minding his own business at a bus stop is pulled into a fantasy supermarket by a mysterious hand and given a masterclass on how to spot the kind of bougie store where free range eggs are likely to be found.

From a hundred varieties of granola to wicker shopping baskets and wooden display cases, it's a pitch perfect pastiche of hipster grocery establishments. McDonald's have established themselves as the simple choice amid a sea of complex food outlets (see their range of coffee ads), and this classy film is a worthy addition to the canon.


Creative Agency: Leo Burnett Ⓟ Ⓦ
CCO: Chaka Sobhani ♀ Ⓟ
Creative Director: Graham Lakeland
Creative: Gareth Butters
Agency Producer: Lou Pegg
Film Production: Thomas Thomas Ⓟ Ⓦ
Director: Tiny Bullet ♀ Ⓟ Ⓦ
Producer: Trent Simpson
Cinematographer: Jim Jolliffe Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Steve Smithwick
Editor: Owen Oppenheimer Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: MPC Ⓟ Ⓦ
Sound Designer: Mark Hellaby Ⓦ @ 750MPH Ⓟ Ⓦ

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