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11 September 2019

McDonald's delivers the goods

by Alice May


McDonald's: “Delivery” - 40s

With every other food outlet getting on the home delivery wagon, McDonald's isn't about to be left behind - as this latest spot makes very clear. They've teamed up with Uber Eats to bring you your order wherever you are and the visual leitmotif of the hand thrusting through surfaces unexpectedly is strikingly memorable.

The tongue-in-cheek style and quirky production design work in tandem to make this spot lots of fun as well as beautifully focused on the message itself.


Creative Agency: Leo Burnett Ⓟ Ⓦ
Creative Director: Graham Lakeland
Creative: Charlotte Prince ♀ Ⓟ / Loriley Sessions ♀ Ⓟ
TV Producer: Abbie McLean
Director: Los Pérez ♀ Ⓟ Ⓦ (Blink Ⓟ Ⓦ)
Editor: Ben Campbell Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: Framestore Ⓟ Ⓦ
Sound Designer: Dan Beckwith @ Factory Ⓟ Ⓦ
Music Producer: Sean Craigie-Atherton
Composer: Alex Baranowski @ Siren Ⓟ Ⓦ

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