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17 September 2019

Where's The Beef?

by Syd Briscoe


McDonald's: “Beef” - 40s

Meat is back on the menu in another astutely designed piece of work for McDonald's. The brand's latest campaign is focused on addressing long-standing myths about their food quality, and the fact their menu uses 'real', 100% beef is on the docket for this entertaining instalment.

A woman being transported from her car picnic to a fancy establishment is nicely done, with the 'signs of quality' explained by the voiceover implying that one can get the same level of grub at Maccy D's for a fraction of the cost. Those who find fine dining more suffocating than luxurious will no doubt be intrigued by the proposition.


Creative Agency: Leo Burnett Ⓟ Ⓦ
CCO: Chaka Sobhani ♀ Ⓟ
Creative Director: Graham Lakeland
Creative: Gareth Butters
Agency Producer: Lou Pegg
Film Production: Thomas Thomas Ⓟ Ⓦ
Director: Tiny Bullet ♀ Ⓟ Ⓦ
Producer: Trent Simpson
Cinematographer: Jim Jolliffe Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Steve Smithwick
Editor: Owen Oppenheimer Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: MPC Ⓟ Ⓦ
Sound Designer: Mark Hellaby Ⓦ @ 750MPH Ⓟ Ⓦ

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