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20 August 2019

Different strokes for different folks.

by Andrew MacGregor

McCain: “Differences” - 60s

McCain's occasionally controversial 'We Are Family' campaign returns with another warm portrait of domesticity from adam&eveDDB and director Finn McGough. With Ricky Tomlinson once again on narration duties, the ad encourages people to embrace rather than reject the differences that make up their respective clans.

This is illustrated by a well-chosen compendium of family units that are solid, fluid, or works in progress. That they should all share a love of oven chips will come as no surprise to the initiated, however, and it does show the brand is working from a template - albeit an effective one.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Group ECD: Ben Tollett
CCO: Richard Brim
Creative Director: Chloe Pope / Jess Morris
Creative: Simone Wärme / Jeppe Vidstrup
Managing Partner: Dylan Davenport
Account Director: Katie Baker
Account Manager: Charlie Baughen
Planner: Nick Hirst / Hannah Mackenzie
Agency Producer: Kreepa Laxman
Film Production: Knucklehead Ⓟ Ⓦ
Director: Finn McGough Ⓟ Ⓦ (Pulse Films Ⓟ Ⓦ)
Managing Director: Tim Katz
Cinematographer: Alex Barber
Editor: Sam Gunn Ⓦ @ Whitehouse Post Ⓟ Ⓦ
Post Production: Belinda Grew @ Absolute Post Ⓟ Ⓦ
Colourist: Matt Turner
Sound Designer: Tony Rapaccioli @ Wave Ⓟ Ⓦ
Music Supervisor: Tom Stanford @ theodore Ⓟ Ⓦ

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