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14 October 2019

End Monotonous Munching

by Syd Briscoe

McCain Brew City: “Beer Munch” - 30s

Elevating bar snacks to gourmet level is the latest ambitious project from McCain... well, elevating them to the freezer aisle, at least. 'Beer Munch' is the straightforwardly-named gist of this amusing ad, which sees the British public fall in love with various beige nuggets of booze-absorbing goodness.

While said nuggets' contents aren't explicitly identified here - a little research suggests anyone in need of cheesy, salty, or spicy snacks will be catered for - it's not really necessary when the ad suggests their mere presence at a gathering is cause for celebration.

Director Zach Math has coaxed some lovely OTT performances from his cast, which lends a light-hearted tone to proceedings. From swanky dinner parties to back garden barbecues, it seems the appropriate approach is, always, to chow down.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Creative Director: Steve Wioland / Matt Woolner
Creative: Edd Gold
Agency Producer: Michael McCarthy
Film Production: BOLD Ⓟ Ⓦ
Director: Zach Math Ⓟ Ⓦ
Producer: David Knox
Executive Producer: Rob Godbold
Cinematographer: Sy Turnbull
Production Designer: Simon Davis
Editor: Spencer Ferszt @ Marshall Street Editors Ⓟ Ⓦ
Sound Designer: Adam Smyth @ String and Tins Ⓟ Ⓦ
Music Supervision: theodore Ⓟ Ⓦ
Casting: Lesley Beastall

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