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23 August 2019

Welcome to the club.

by Andrew MacGregor

MasterCard: “Sister Surprise” - 77s

A trio of sisters chart the rise of ten-times major champion Annika Sörenstam and women's golf in this lilting commercial for MasterCard. Bookended by sequences in the girls' native Ireland, the film explains how Sörenstam and her sister Charlotta made the most of one particular childhood present: a set of golf clubs.

This Irish-Nordic crossover is neatly handled by director Dominic O'Riordan, who cuts between TV footage of Sörenstam in her prime and the girls' present-day love for the sport. The affecting way these two timelines meet is marred only by an abrupt burst of the brand's corporate jingle at the end.

Director: Dominic O'Riordan (Familia Ⓟ Ⓦ)
Post Production: Rebecca Townsend @ Envy Advertising Ⓟ Ⓦ
Colourist: Danny Wood @ Envy Advertising Ⓟ Ⓦ

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