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11 November 2019

Let me begin.

by Andrew MacGregor

Marks & Spencer: “Go Jumpers” - 60s

It may be the most wonderful time of the year, but Marks & Spencer still found it hard to cut loose in their opening festive gambit. This 60" outing from ODD and director Jake Nava, however, has no such issues.

Scored by House of Pain's ‘Jump Around', the ad extols the transformative power of knitwear with a diverse cast of movers, shakers, and inbetweeners. Whether it's the pub, the office, or a petrol station forecourt, layers reign supreme.

It remains to be seen whether this inspires further engagement with M&S's troubled clothing department, but at least the on-screen shackles are off and viewers can begin planning their festive wardrobe in earnest.

Creative Agency: ODD Ⓟ Ⓦ
ECD: Nick Strickland
Associate CD: Turhan Osman / Loui Bowes
Agency Producer: Danielle Stewart / Tash Dean
Director: Jake Nava Ⓟ Ⓦ (ENID London Ⓟ Ⓦ)
Director's Agent: ENID London Ⓟ Ⓦ
Cinematographer: Dave Johnson
Editor: Ben Stephens Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Louise Unwin (EP) / Amie Kingsnorth @ MPC Ⓟ Ⓦ
Colourist: Yoomin Lee ♀ Ⓟ Ⓦ @ MPC Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Music: Jump Around - House of Pain

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