DAVID reviews

17 November 2017

Marks & Spencer: Setting the stage.

by Andrew MacGregor


Marks & Spencer: “Extraordinary Christmas” - 40s

Given Paddington Bear’s starring role in the M&S Christmas ad, we’re surprised their food commercial doesn’t feature a sniff of marmalade. Unless he’s scoffed the lot, of course. Whatever the circumstances, this 40” ad provides more than adequate sustenance.

Grey London iterate on a familiar recipe. Thus, pears unravel, bone marrow stands proud, while raspberries receive a sugar dusting. While this campaign’s jingle receives a standard festive remix, the photography remains strong as ever. Should mobilise discerning party hosts with ease.


Creative Agency: Grey London Ⓦ
CCO: Vicki Maguire
Creative Director: Matt Doman
Creative: Angela Harding
Account Director: Fiona Bonar
Account Manager: Ross Keane
Senior Planner: Sarah Oberman
TV Producer: Fritha Dickie
Post Production: MPC Ⓦ
Sound Designer: Jack Sedgwick @ Wave Ⓦ
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com