DAVID reviews

29 September 2017

MailChimp: Meet the brain trust.

by Andrew MacGregor


MailChimp: “Brains” - 30s

We meet the brains of the operation in this surreal MailChimp commercial. The e-marketers suggest their online tools are like having a second brain - ably demonstrated by their idiosyncratic spokesperson.

Comedian Fliss Russell draws from her experience as a childrenís entertainer here. Arch yet playful, her other-worldy performance lends e-commerce a light touch. Distinctive production design draws the eye, too.

The brand arenít afraid to twist our melons - kale dogs and signing prawns confirmed that. This latest series establishes exactly how the company can help online businesses without diluting their zany tone.


Creative Agency: Droga5 (New York) Ⓦ
CCO: Ted Royer
Group CD: Don Shelford
ECD: Neil Heymann
Associate CD: Julie Matheny
Senior Creative: Leilanni Todd
Creative: Colin Lord / Inna Kofman
TV Producer: Ruben Mercadal
Film Production: Knucklehead Ⓟ Ⓦ
Director: Rob Leggatt
Producer: Peter Knowles
Executive Producer: Matthew Brown / Cathleen Kisich
Cinematography: Ben Smithard
Editor: Paul Watts / Flaura Atkinson @ The Quarry Ⓦ
Post Production: Chris Connolly @ MPC Ⓦ
Colourist: Richard Fearon @ MPC Ⓦ
Flame: Marcus Wood
Sound Design: Jack Hallett @ Factory
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