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1 October 2019

Montage Magic

by Syd Briscoe

Magic: The Gathering: “Training Montage” - 2 mins 40s

Old-school fantasy card game Magic: The Gathering reaches out to a new generation of nerds in this entertaining commercial. A teenager (played by 'IT''s Sophia Lillis) is disheartened after being told to git gud by an online opponent, only for a fantastical mentor (Carl 'Apollo Creed' Weathers) to lead her through an offbeat training montage for the ages.

Considering M:TG's Eighties roots, it's only fitting that the montage hits all the familiar beats of 'Rocky' et al: strict diet, unusual practice methods, and an obligatory moment of doubt before rising to the top. Furthermore, a hair rock soundtrack brings the whole thing together artfully for the triumphant final bout.

Creative Director: Ian Cohen
Agency Exec Producer: David Rose
TV Producer: Buzzy Cancilla
Film Production: The Corner Shop Ⓟ
Director: Peter Martin Ⓦ
Producer: Jay Shapiro
Head of Production: Jessica Miller
Cinematographer: Bill Pope
Production Designer: Noel McCarthy

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