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28 January 2019

The war is over.

by Andrew MacGregor

Macmillan: “Right There With You” - 60s

This accomplished Macmillan film comes as many cancer patients admit that the language commonly used to describe the disease is a hindrance rather than a help. Phrases such as "cancer-stricken" and "fighting a losing battle" turn treatment into a battlefield - an image the charity's latest appeal is keen to avoid.

Instead, this 60" ad focuses on togetherness and support networks. As a cast of freshly diagnosed patients come to grips with their new reality, the charity insist everyone deserves help - whether it's physical, financial, or emotional.

This is communicated through a blend of grounded and heightened vignettes, such as a businessman caught in a whirlwind of paperwork and a mum struggling to pay for groceries. Whatever the circumstances though, it's about life, not war.

Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: Sam Heath
Creative: Will Marsden / Jordan Down
Account Director: Sian Richards
Senior Planner: Shannon Singh
Agency Producer: Carly Parris
Film Production: Blink Ⓟ Ⓦ
Producer: Corin Taylor
Cinematographer: Pat Scola
Stylist: Grace Snell
Editor: Dan Sherwen @ Final Cut
Post Production: Alex Fitzgerald / Imogen Pai @ The Mill Ⓟ Ⓦ
VFX: Dan Adams / Sam Driscoll
Colourist: Fergus McCall / Thomas Mangham
Sound Designer: Anthony Moore / Jack Hallett / Lucy Spong (Producer) @ Factory Ⓟ Ⓦ

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