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10 October 2019

It'll soon be here.

by Andrew MacGregor

MS Society: “Don't Stop Thinking About Tomorrow” - 65s

A frail cover of Fleetwood Mac's ‘Don't Stop' propels this latest awareness film from the Multiple Sclerosis Society, who claim they have "never been closer" to eradicating the disease once and for all. For now, however, those like the stars of director James Lawes's well-shot commercial must navigate whatever the day may bring.

From physiotherapy to applying make-up, we not only grasp the patience and exertion of the cast - all of whom we are told suffer from MS - but their capability, too. As a dancer looks up to the light after a tiring workout, her delivery of the words "yesterday's gone" is quietly devastating. Worthy and lyrical work.

Creative Agency: Publicis Ⓟ Ⓦ
Creative: Andrew Spurgeon / Andrew Morley / Kevin Morrison / Guy Bricio
Agency Producer: Claire Martin
Film Production: Archer's Mark Ⓟ Ⓦ
Director: James Lawes Ⓟ Ⓦ
Producer: Kirsty Lane
Head of Production: Fiona Bamford-Phillips
Cinematographer: Malte Rosenfeld Ⓦ (Vision Ⓟ Ⓦ)
Editor: Alex Williams
Colourist: Jack McGinity @ Cheat
Voiceover: Dougray Scott
Music: Don't Stop - Fleetwood Mac (cover)

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