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16 January 2019

Lyft Your Spirits

by Syd Briscoe

Lyft: “Nope Yep” - 60s

A guy fulfils the dreams of many commuters in this entertaining ad for ride-sharing app Lyft. Faced with a traffic jam on the way to work, he makes the spontaneous decision to go about his day differently... in dramatic fashion.

The film has some lovely comic moments, as the guy reverse-speeds his way home - nope-ing all the way. From drivers so distracted they don't realise they've crashed to a thoroughly bewildered police officer, the supporting characters are just as well-cast as the main guy, who quickly hails a Lyft to drive him around.

The benefits of not being your own driver are highlighted in the latter part of the ad, as the guy starts saying 'yep' to his day once he isn't stressed about the road... and after he's had a few drinks. It offers a smart illustration of the app's benefits, and may well take it from 'not-Uber' to recognition in its own right.

Director: Tom Kuntz Ⓟ Ⓦ (MJZ Ⓟ Ⓦ)

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