Lotto Powerball: “Lost” - 90s
A flight attendant describes the moment her world came crashing down - or, crashing into a fruit stand, to be more precise - in this twisty commercial for the New Zealand lottery. Arm in plaster, the woman tells her enthralled nurse how she won the jackpot... and lost the ticket just minutes later.
Like previous instalments in this campaign (including 2018's 'Armoured Truck'), the ad runs a gamut of emotions as the hero experiences joy, disbelief, panic, and acceptance. Needless to say, there's more to her loss than meets the eye.
Even if the denouement feels oddly flat in comparison to what comes before it, the brand still deliver another touching distillation of their values - reminding players that life is a bumpy ride worth taking.
||Tim Bullock Ⓟ Ⓦ (Blink Ⓟ Ⓦ)