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19 March 2020

Pick Me Up

by Syd Briscoe

Lola Young: “Pick Me Up” - 3 mins 40s

This intriguing promo for Lola Young's latest track 'Pick Me Up' takes a deep dive into the emotional aftermath of a break-up. Combining a muted colour palette with the singer's confrontational performance, it takes a sideways look at the world through unusual shot composition to represent a life turned upside down.

As lipstick is smeared and clothes are tossed aside, Young is a grounding presence as she sings about being discarded by a partner with too little care (“I could be queen/But you crushing my crown”). With a slightly surreal edge and an overall refined aesthetic, this is a hypnotic promo which draws the viewer in and refuses to let them go.

Commissioner: Laura Clayton
Film Production: Pulse Films Ⓟ Ⓦ
Director: THE REST Ⓟ Ⓦ
Producer: Erin Sayder
Executive Producer: Rik Green
Cinematographer: Sam Meyer
Production Designer: Elizabeth El-Kadhi Brown
Colourist: Jonny Thorpe @ Glassworks Ⓟ Ⓦ

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