DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

19 June 2019

Bring That Bounce Back

by Syd Briscoe


Little Mix: “Bring That Bounce Back” - 3 mins 12s

Little Mix attempt to 'Bring That Bounce Back' with their latest music promo, directed by Charlotte Rutherford. The group embody 90s neon glamour as they occupy a fantastical doll's house done up like a kitsch, retro fever dream.

From head-to-toe animal print to double denim and cowboy hats, the gang channel the big girl groups of yesteryear - running the gamut from the Spice Girls to Destiny's Child - while infusing a very modern truckload of attitude into proceedings.

Contrasting a little girl having the time of her life with the group's more grown up antics sends an effective message: that empowerment begins at a young age, and they intend to encourage it. Joyful, paint-splattered work to mark summer with a bang.


Commissioner: Kat Cattaneo
Film Production: Agile Films Ⓟ Ⓦ
Director: Charlotte Rutherford ♀ Ⓟ Ⓦ
Producer: Tom Birmingham
Executive Producer: Hayley Williams
Editor: Ellis Bahl
Colourist: Philip Hambi @ MPC Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.