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4 February 2020

The Best Thing Since...

by Syd Briscoe


Little Caesars: “Sliced Bread” - 60s

US pizza chain Little Caesars breathe life into an overused phrase in this highly entertaining Super Bowl ad. The formerly collection-only franchise has recently partnered with food couriers DoorDash to offer delivery for the first time, and customers' enthusiastic support of the move sends the corporate overlords of sliced bread into something of a panic.

The steady descent into madness at Sliced Bread headquarters is deftly handled by director Frank Todaro, as a game Rainn Wilson plays the CEO driven to increasingly desperate measures. From developers pitching “sparkle bread” to employee meltdowns and an unseemly career shift for the boss, this is a smartly crafted piece of work which announces the brand's latest scheme with style.


Film Production: Moxie Pictures Ⓟ Ⓦ
Director: Frank Todaro Ⓟ Ⓦ
Editor: Pete Koob @ Cut+Run Ⓟ Ⓦ

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