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8 November 2019

The tree of life.

by Andrew MacGregor

Leroy Merlin: “A Life to Build” - 1 min 42s

This CG-heavy epic from home improvement retailer Leroy Merlin suggests life in a post-apocalyptic world is nowhere near as bad as books, films, and video games make out. In fact, it's the ultimate blank canvas.

This is illustrated by a family who use a ramshackle house in the middle of nowhere for shelter. While a storm rages overhead and mutant cannibals run amok nearby (probably), the clan set about making this shell of a home liveable.

With a little help from the boffins in the visual effects lab, the house magically shifts and contorts to suit the protagonists' every need. How every frazzled parent must wish for a playroom/quarantine zone to appear out of nowhere during a sibling tiff.

This and other whimsical touches - plus an urgent score by Swiss-German duo Grandbrothers - ensure the brand come across as a lofty yet practical option... whether the sky's been scorched or not.

Film Production: Henry Paris Ⓟ Ⓦ / MJZ Ⓟ Ⓦ
Director: Nicolai Fuglsig Ⓟ Ⓦ
Producer: Tim Wild
Executive Producer: Jean Ozannat
Cinematographer: Phedon Papamichael
Post Production: David Keegan @ nineteentwenty Ⓦ
VFX: Chris King (Head of 3D) / Bill McNamara (Creative Director) @ nineteentwenty Ⓦ
Colourist: Kai van Beers @ nineteentwenty Ⓦ
Music: Bloodflow - Grandbrothers

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