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25 February 2019

A bumpy ride.

by Andrew MacGregor


Land Rover Range Rover: “Warning Signs” - 78s

London's pedestrians must be used to Range Rover's antics by now. Having previously erected a one-and-a-half metre-high speed bump in Southwark, the marque now offer a new perspective on all-too-familiar traffic signs courtesy of their Evoque 4x4 and some neat perspective tricks.

As a jaunty piano tune plays in the background, the advertised vehicle mounts a series of carefully placed road bumps whilst ‘framed' by a red warning triangle. The stunt once again underlines the brand's penchant for urban adventurism, while a late cameo from a wandering stag adds rural charm into the bargain.


Creative Agency: Spark44 Ⓟ Ⓦ
CCO: Brian Fraser
Creative: Peter Buck / Matt Page / Chris McDonald
Account Director: Adam Bewley
Account Executive: Georgie Barker
Business Team: Kate Waugh
Agency Producer: Corin Kiddy / Danielle Cleak
Editor: Alex Carvalho / Donovan Jones

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