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18 August 2019

Can't Handle the Heat

by Syd Briscoe

KFC: “Hot & Crispy” - 90s

Fried chicken takes a dramatic turn in this intriguing South African ad for KFC. Things are heating up in the city - literally, sweat dripping from every surface - and it's down to one grizzled detective to find the source of the mysterious heatwave.

The result is a note-perfect parody of gritty crime shows, as the gumshoe attempts to track down his target by snooping around town, badgering local businesses, and eavesdropping on water bottle shipments. Director Robin Goode shows a clear affection for the genre throughout, which makes the payoff all the sweeter.

It will come as no surprise that the advertised fast food chain's new recipe is source of the detective's angst... at least, to everyone except him. The portrait of Colonel Sanders on the wall of a seedy club is a lovely touch that's bound to clue in audiences, even if it's missed by the unobservant protagonist.

Director: Robin Goode Ⓟ Ⓦ (76Ltd Ⓟ Ⓦ)
Cinematographer: Willie Nel

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