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24 February 2020

Every Last Drop

by Syd Briscoe

KFC: “Finger Lickin'” - 60s

Unlike other fast food outlets who seem to have forgotten that their primary purpose is to actually sell food, KFC emphasise their taste-focused slogan with their latest campaign. 'Finger lickin' good' fried chicken takes centre stage, unsurprisingly, as director Nicolai Fuglsig hones in on the sensory experience of chowing down on a bucket of the Colonel's finest.

While those with misophonia may find themselves scrambling for the off switch after the first few seconds, wider audiences are sure to find themselves entertained and compelled by turns when it comes to the lip-smacking display. Burger King, take note - there's a way to court audience distaste without putting punters off for good.

Creative Agency: Mother Ⓟ Ⓦ
Cinematographer: Molly Manning Walker ♀
Editor: Rick Russell Ⓦ @ Final Cut Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ
Music: Nocturne op.9 No.2 - Chopin

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