DAVID reviews

30 November 2017

Jo Malone: Box of treats.

by Andrew MacGregor


Jo Malone: “Christmas World” - 56s

Perfumer Jo Malone’s Christmas ad is an über-stylish unboxing video. With the brand smelling festive sales, director Marie Schuller delivers precision frivolity. Occupying a Technicolour gift room and one of the retailer’s gift containers, the cast throw some modish shapes as party season kicks off.

Bold outfits and candy-coloured production design draw the eye. Champagne waterfalls and confetti cannons are just some of the luxury novelties nestled throughout, while the Sixties-laced soundtrack wishes punters a very groovy Christmas. Boxing Day's come early this year.


Director's Agent: Agent Elson Ⓦ
Executive Producer: Lorenzo Ragionieri
Cinematography: Neuse Olle
Production Design: Andy Hillman
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