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14 October 2019

No Fire

by Andrew MacGregor

Jetta: “No Fire” - 3 mins 35s

Liverpudlian songstress Jetta cuts a needle-sharp figure in this predominantly black-and-white promo for ‘No Fire'. Directors Sophia+Robert flit between London's alleyways and a plain photo studio as Jetta nimbly models some high-end threads for the camera - alas, there is a distinct lack of va-va-voom in her life.

Sure enough, she tells us that she's "fed up of being down about everything all the time" and that life should be "all about the high". Even if Jetta's repetitive lyrics don't probe much deeper than that, her soulful delivery and assured presence ensures this restless number has enough of a spark.

Commissioner: Marisa Garner
Film Production: Odelay Films Ⓦ
Director: Sophia + Robert ♀ Ⓟ Ⓦ
Producer: Peter Lee Scott
Production M'ger: Jerome Danvers
Cinematographer: Franklin Dow

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