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21 August 2019

Hearts Will Bleed

by Alice May

Janice: “Hearts Will Bleed” - 2 mins 55s

Woozy Scandi pop proves it still has a place at music's high table thanks to Janice's latest release 'Hearts Will Bleed'. Like iron dressed in the finest of velvet, this is a tune whose softness caresses your cheek before punching you in the gut with a killer beat.

To seal the deal, director Freshteh has filmed a sinuous promo choreographed by Matilda Fleberg. Freshteh's worked with Janice before, and you sense that's because they're very much on the same page when it comes to creating the right ambience.

This time, the mood is about friendship and solidarity; the strength Janice projects as her crew surrounds her. It's gorgeous and sexy: just slick enough to showcase Freshteh's professional style but not so slick that we lose sight of the group's living, breathing warmth.

Director: Freshteh ♀ Ⓟ Ⓦ (Park Village Ⓟ Ⓦ)
1st AD: Alina Grön
Cinematographer: Viktor Kumlin
1st AC / Focus Puller: Hugo Nilsson
Stylist: Hilda Sandström
Hair Design: Deshimona Nathanael
Make-Up: Sara Stenfors
Choreography: Matilda Fleberg
Editor: Freshteh ♀

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