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8 October 2019

Armed and gregarious.

by Andrew MacGregor

JackpotJoy.com: “Hugs” - 30s

DAVID will be the first to question the ethics of online gambling (goodness knows, there's plenty of ammunition for us), but Jackpotjoy have delivered a legitimately fun addition to their campaign fronted by Paddy McGuinness. As this 30" ad shows, however, the Lancastrian comedian can't be everywhere at once.

To compensate, therefore, the brand provide customers with their own bespoke victory hugger - each dressed in McGuinness's blue tracksuit, but not necessarily of the same species. Broad and with tongue lodged firmly in cheek, the ad's manic energy and outlandish hair and make-up offer ironically good value.

Film Production: UNIT9 Ⓟ Ⓦ
Director: Simon Neal Ⓟ Ⓦ
Producer: Geoff Stickler
Cinematographer: Carl Burke Ⓦ (WPA Ⓟ Ⓦ)
Production Designer: Chris Lightburn-Jones Ⓦ (Vision Ⓟ Ⓦ)
Editor: Joe Wilby @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Envy Advertising Ⓟ Ⓦ
Sound Designer: Dugal Macdiarmid

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