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17 July 2019

The itchy and scratchy show.

by Jason Stone

Itch: “FleazyE” - 30s

If the first rule of advertising is to get the attention of the audience – and, let's face it, it is – then this passes with flying colours. Who, after all, can ignore a cat DJ scratching its way through its set? Not DAVID that's for sure!

The conceit is built upon a pun, and there are those who will tell you that that's a very bad thing – advertising's worst crime. (Apart from plagiarism… and actual crime.) But here at DAVID HQ, we – like the public – have no problem with puns, and we guffawed childishly at this one.

As the Internet has proven time and time again, cats are naturals when it comes to garnering attention via a moving image, and that's another reason why this is a piece of work likely to boost sales for the advertised product.

Creative Agency: Now Ⓟ Ⓦ
CCO: Remco Graham
Creative Director: Laura Muse
Account Director: Kelly St Lawrence
Account Executive: Lottie O'Malley
Strategy: Michael McCourt
Head of Content: Lucy Jay
Film Production: Agile Films Ⓟ Ⓦ
Director: Zac Ella Ⓟ Ⓦ
Producer: Emma Britton

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.