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3 December 2018

Thirst for revenge.

by Andrew MacGregor


Irn Bru: “Payback” - 60s

Over a decade since viewers watched the Snowman nick a young boy's can of Irn Bru, this 60" sequel picks up straight after the lad's face-first landing in Glasgow's George Square. While the not-so-whiter than white figure thinks he's got away with it, he forgets that hell hath no fury like a young'un scorned.

What follows is another aerial tour of Scotland, as the boy commandeers a seaplane in, well, cold pursuit. As the duo soar over landmarks including Edinburgh's Princes Street and Falkirk's Kelpie sculptures, payback seems inevitable… only for another Raymond Briggs creation joins the fray.

This well-judged cameo caps another entertaining spoof from Scotland's other national drink, complete with sardonic song lyrics - "You greedy snowman fiend/I'm coming after you" - and affectionately rendered animation.

Whether this is enough to placate Irn Bru fans riled by the brand's new recipe is questionable, but for everyone else, it's a typically wry addition to the sector's festive cavalcade.


Creative Agency: The Leith Agency Ⓦ
Creative Director: Troy Farnworth / Phil Evans
Senior Creative: Chris Watson / Rufus Wedderburn
Account Director: Simon Burford
Agency Producer: Fraser Hunter
Sound Designer: George Castle Ⓦ @ Grand Central Ⓟ Ⓦ

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