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5 June 2020

This is a dog's world.

by Andrew MacGregor


Iams: “Sofa/Conga” - 30s

Every dog is unique, say Iams, and itís down to owners to fill their stomachs and, crucially, feed their personalities. The brand make their case with two likeable 15Ē ads - one featuring a St Bernard with no concept of personal space and the other a conga-loving pooch with a taste for late Nineties breakbeat.

Both man and beast are well cast, while a burst of ĎB-Boy Stanceí keeps things good-natured and rowdy. Meanwhile, director Charles Muzardís UGC-inspired visuals (shot before lockdown, as it happens) will chime with those relying on their pets for comfort and entertainment during these loooooong days spent indoors.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
Creative: Christopher Bowsher / Frances Leach
Agency Producer: Kreepa Naisbitt
Film Production: 76Ltd Ⓟ Ⓦ
Director: Charles Muzard Ⓟ Ⓦ
Producer: Phil Barnes
Executive Producer: Mark Murrell
Cinematographer: Tony C Miller Ⓦ (WPA Ⓟ Ⓦ)
Editor: Spencer Ferszt @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Coffee & TV Ⓟ Ⓦ
Music Supervisor: Sian Rogers @ Siren Ⓟ Ⓦ
Music: B-Boy Stance - Freestylers & Tenor Fly

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