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16 August 2019

Dreaming of success.

by Andrew MacGregor

ITV Sport: “Rise” - 40s

As brands steadily roll out their respective takes on the 2019 Rugby World Cup, ITV promote their coverage of the tournament through one of host nation Japan's most eye-catching exports: anime.

Through a blend of live action and vivid animation, the broadcaster chucks sleeping rugby fans into a world of neon, transforming bullet trains, and giant All Blacks with red eyes. No doubt many a shell-shocked player has dreamed of the latter.

What awaits telly viewers in September may not be quite as dynamic, but the rugby union showpiece is likely to provide good entertainment value nonetheless.

Creative Agency: ITV Creative Ⓟ
ECD: Tony Pipes
Creative Director: Alex Mathieson
Creative: Anthony Dziworshie Ⓟ
Agency Producer: Louise Jones
Film Production: Stink Ⓟ Ⓦ
Director: Keith McCarthy Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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